Responsibility towards the community and growth through trust

The question of company growth often comes down to tables: what are the revenues, how many employees are there, what is the profit.
But for companies that deal with people, these numbers are preceded by something more important: trust.

Connect Human Resources operates in a field where trust is crucial but hard-earned.
The import of foreign labor into Croatia, which was almost non-existent just 6-7 years ago, has today become the norm. In 2023, more than 130,000 residence and work permits were issued for foreign workers.
This is one of the biggest changes in the Croatian labor market in modern history.

That transition opened up space for new business models, but also numerous challenges:

• Agencies have emerged that charge workers exorbitant amounts.
• Some employers use insufficient information for working conditions that are not in accordance with the law.
• “Quick services” are appearing that bypass transparent procedures.

In such an environment, building a reputation and maintaining integrity becomes a strategic priority.

That is why in Connect Human Resources, growth does not come through aggressive expansion, but through the gradual building of relationships with clients, institutions, and workers.
Their rules are clear:

• The worker does not pay a commission.
• The employer knows all the conditions.
• The process is conducted transparently and documented.
• Quality is more important than quantity.

In 2024, the growth of Connect HR was visible in the numbers as well:

• Revenues exceeded 500,000 euros,
• Net profit grew almost eightfold,
• The team more than tripled.

But none of those numbers would be important if they weren’t built on trust.
That is why business activities are increasingly accompanied by initiatives aimed at social responsibility.

An example is the donation to the Clinic for Children’s Diseases at KBC Split, which enabled the upgrade of EEG equipment for the diagnosis of neurological disorders in children.
The decision was not made for promotional reasons, but from the personal conviction of the management that success should be shared.

For Connect HR, this is not a marketing tool, but a continuation of the same business philosophy: if you work with people, you need to be aware of the impact you have on both the market and the community.

In times when speed and profit are often more important than relationships, this approach is not always the fastest, but it is sustainable.

Because a business based on trust may grow slower, but it grows more securely and leaves a mark that cannot be erased by a spreadsheet.